How to retain Gen Z insurance customers

By PC360 Staff Writer| November 2024

In a survey of Gen Z adults from earlier this year, the NAIC asked participants to finish this sentence: “The thought of dealing with insurance makes me feel…” To which 54% of respondents said “anxious” or “overwhelmed.”

Only about a fourth of those surveyed could correctly identify simple insurance terms like “deductible,” and 22% have little or no awareness of the importance of auto coverage.